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2012 London International Wine Fair : Successful despite the economic situation


World Londres

2012 London International Wine Fair

Successful despite the economic situation

2012 London International Wine Fair and Distil were reported a success
by exhibitors and visitors alike. In the face of a challenging economic environment, the show cemented its position as essential to the UK and international wine and spirits industries.

Although attendance was slightly lower than last year (13,431 against 13,754 visitors in 2011), all the hitters of the wine field met in London. Importers, traders, producers, agents, restaurateurs, wholesalers, sommeliers, and all professionals of the sector, not to mention some 350 journalists, have come walking the aisles to taste nearly 20,000 wines from 35 countries.
Ronan Sayburn MS, Director of Wine and Spirits, Hotel du Vin, commented: “This year's LIWF was one of the best for a long while. Very interesting stands included the IWC, Wine Gang, Union des Grands Crus plus the final of Sommelier of the Year and the usual masterclasses. Lots to see and do. It seemed that more of the lesser known wine regions had more presence too - Hungary, Washington State, Uruguay and even Virginia. So a great opportunity for sommeliers and wine buyers to discover something new. Makes the trek out to Excel well worthwhile.”

Discovery was very much the theme for 2012, with exhibitors coming from China for the first time, as well as from other emerging producers such as Georgia, Lebanon,

Moldova, Russia, Slovenia and Turkey. The International Wine Challenge Discovery Tasting featured 1,000 wines tailored to independent, on-trade and multiple grocer sectors. A selection of over 50 Industry Briefings, seminars and masterclasses provided the trade with valuable information from the experts.
James Murray, Event Director commented: “It's safe to say that this has been our most challenging show to date. Operating in a depressed economic climate is never easy, but we feel the show stood up to its critics and continues to provide a platform for doing business in the UK. Plans are already underway to ensure 2013 ranks amongst the best shows to date and we are already putting in place new features and confirming exhibitors for next year.”
The 2013 event will run from 21-23 May at ExCeL.

*International Wine Challenge

Dominique Peyral-bon London International Wine Fair
Brintex Events - 32 Vauxhall Bridge Road
London - SW1V 2SS - United Kingdom
Tél. : +44 (0) 20 7973 6401