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VINEXPO 2010 under the best auspices

international exhibition

International exhibition Hong Kong


under the best auspices

For its 8th show outside France, Vinexpo, the international wine and spirits exhibition, is again travelling to Hong Kong, as it did in 1998, 2006 and 2008.

Asia: the main driver of growth in world wine consumption

In Asia the economic signals look wealthy again, a real godsend for the wine and spirits field. The Asian customers are more and more numerous and stronger. Besides, at Vinexpo 2009, more than 1200 of them came to Bordeaux to meet the producers from all around the world.
The success of the meeting Vinexpo Asia Pacific, real bridgehead towards the Asian markets, is evidence of this craze. With more then 8 million hectoliters of wine, representing 1 billion bottles, Asia is the motor of the growth of this world market. According to a Vinexpo/IWSR study, the sales of wine will know a record increase in the coming years, by 8 times more in Asia than in the rest of the world. In 2010, the Asia market in the world will be of 4,9%. On the spirits side, with 497 millions of boxes sold in 2007, China is the first in the world. Although the local alcohols consumption dicreases, the import of spirits will experience a two digit growth in the coming years.

Thierry MARX

Asia: a new Eldorado?

Anyway, no wine and spirit company can afford the luxury of turning its back on this region. Besides the wine professionals make no mistake on it. In order to satisfy this growing demand, Vinexpo, taking advantage of the extension work of the Hong Kong Convention and Exhibition Centre, decided to increase its overall exhibition area by adding an extra hall. This year, 800 exhibitors from 32 countries will occupy 8,500 sq.m of floor space.
Vinexpo Asia Pacific gives the opportunity to the whole sector to be at the heart of the buoyant market and does everything in order to promote the event to the profesionals of the Asia pacific area to which the next Vinexpo in Hong Kong is dedicated. The officials of the meeting initiated a huge prospection campaign. Until march 2010, six conferences gathering profesionals and reporters took place in Tokyo, Seoul, Beijing, Shanghai, New Delhi and of course Hong Kong. 28,000 brochures have been published in English, Mandarin, Cantonese, Japanese and will be distributed to the importers, the agents, duty free officials, restaurant owners from China, Taiwan, South Korea, Thailand, Vietnam, Malaysia, Singapore, Japan, Indonesia, New Zealand and Australia.

Vinexpo Asia Pacific will take place May 25th to 27th, 2010 in the Hong Kong Convention and Exhibition Centre

After the success of the previous exhibitions in Hong Kong, Vinexpo Asia-Pacific is today recognised as the benchmark event in the region. The exhibition will represent the largest showcase of wines and spirits ever exhibited under one roof in Asia. Everything is being organised to ensure that these 3 days will generate business.

The world of wine and spiritson show at Vinexpo

In order to accommodate a growing number of requests for stand space, Vinexpo took advantage of extension work at the Hong Kong Convention & Exhibition Centre and decided to increase its overall exhibition area by adding an extra hall. This year, 800 exhibitors from 32 countries will occupy 8,500 sq. m of floor space.

A worldwide offering

Companies from all over the world will exhibit individually or in national pavilions. The US, Spain, Chile and Germany will be significant participants. Sites have also been reserved for the Italian, Argentinean and Rumanian pavilions, as well as for companies and regions of China and South Africa.
Amongst the major international names, the following may be cited: Dynasty Fine Wines and Dragonet (China), Santa Rita and San Pedro (Chile), Henkell & Co (Germany), Cape Legends (South Africa), Marques de Riscal and Gonzalez-Byass (Spain), Sogrape (Portugal), Hayman Distillers (UK) and Banfi Distribuzione and Casa Vinicola Zonin (Italy).

France will be substantially represented

The French producers from Bordeaux (Baron Philippe de Rothschild, Barton & Guestier, Castel Frères, Cordier-Mestrezat, Joanne, Veyret Latour), from Burgundy (Louis Jadot, Maison Louis Latour, Patriarche), from Champagne (Louis Roederer, de Telmont), Alsace (Grands Chais de France), Languedoc (Jeanjean), Côtes du Rhône (Chapoutier), Sancerre (Henri Bourgeois), Cognac (Frapin, de Fussigny) and Gers (Tariquet, Joy Sélection) will be present in large numbers. Alongside these individual stands, a French pavilion to be managed by Sopexa, will also bring together many French wine-producing companies.

A unique opportunity to see products from all over the world in one place

The exhibition is for visitors from Asia-Pacific only and offers industry professionals a unique opportunity to find out about wines and spirits from all over the world in one single location. More than 9,000 professional visitors including importers, wholesalers, food & beverage managers, sommeliers, restaurateurs, hyper and supermarket buyers, etc., are expected here at the very heart of this fast-developing region of consumers.

The Vinexpo Academy
to acquire deeper knowledge

In 2010, the Vinexpo Academy will feature a number of specific themes, including the following: finding out about new products, improving tasting skills, matching food and wine, learning new sales techniques and understanding how Asian markets work.
A fully packed programme of lectures, presentations and tastings delivered by well-known celebrities and the exhibitors themselves has been organized over the 3 days of the exhibition.

A Certificate Programme

Within this schedule, 12 master classes addressing 3 themes: “T” for Tasting, “M” for Matching and “S” for Sales, constitute the Certificate Programme of the Academy, solely for wine and spirits professionals.

“T for Tasting”

This theme will be presented by wine consultant Simon TAM, who is the founder of the Hong Kong Independent Wine Centre.
Simon is judge in more than 70 world competitions and is unanimously recognised as a fascinating speaker, who is truly passionate about his subject.
He will be teaching a 1-hour master class entitled “Tasting Time».

“M for Matching”

For this theme, the Vinexpo Asia-Pacific Academy has engaged the first woman Master of Wine in Asia (2008), Jeannie CHO LEE, who won the 2010 “Best in the World” competition in the category “Best Book on Matching Food and Wine” at the French Gourmand World Cookbook Awards.
Jeannie will deliver a 1-hour master class on “Matching Asian Flavours with Wine”.

“S for Sales”

“This theme will be covered by William L. GEORGE, Vice-president “Strategy”, and & Lilli PRUD’HOMME, “Business intelligence” Manager, both representatives of the Quebec Distribution Monopoly, whose expertise in merchandising and point-of-sale promotion is recognized worldwide.
Their 1-hour master class is entitled, “Customer service and experience in wine retail: the SAQ example”.

Simon TAM et Jeannie CHO LEE

William L. GEORGE et Lilli PRUD’HOMME

2 Cours du XXX Juillet
33074 Bordeaux Cédex
Tél. 33 5 56 56 00 22
Fax. + 33 5 56 56 00 00