Interview Primeurs 2009
The 'Primeurs' system of Bordeaux is fabulous in itself. 2009 is an exceptional vintage, which, with a limited yield for each of our crus and more and more numerous customers, runs the risk of being inflationary and perhaps, for some crus, creating a speculative bubble, particularly for the 50 leader brands of Bordeaux. We hold our image, our brands, but in the Primeurs system we have no distribution networks : indeed, the 'price' machine can race. But when you see for the moment the ex-cellar prices of the Château Carbonnieux at 50 cts more than in 2008 in white and with increase of 20% for the red! Let's set things back in the context... 20% more than in 2008 with a start price at 13,50€, that is a Primeur price of only 16€! We still have a good price ratio for the restauration trade. One has to understand that a 20% rise on a wine of 15€ has not the same impact than 20% more on a launch price at 150€. Our wines (except Haut-Brion) are placed in a reasonable market. The 2009 has a real Primeur value, but we will have to manage the shortage as we know that there is demand. It is certain that, for the restaurateurs and great connoisseurs, having the cash to anticipate the Primeurs will be fundamental. This vintage can only gain in value in the coming... even very close... years.”
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