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N°163

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Société Gimex, innovation & quality!

Ice Bag

Founded in Palaiseau 28 years ago, Gimex specializes in standard packaging,
customization and more specifically in bottle packaging.

 

What makes Ice.bag® successful for years?
At first, wine professionals did not imagine refreshing their bottles in an Ice.bag®. Finally the restaurants praised it and asked for it because of its functionality and simplicity of use. Now, it is appreciated by the professionals and the general public and recognized as an iconic product. For more than 10 years, we have been developing new models and formats using different materials. The reactivity of our team, the network implemented for almost 30 years as well as our European logistics hub make our company performing.

Who is the Ice.bag® cooler for?
For all professionals as a true marketing tool. Indeed, hoteliers, restaurants and other brands of beverages that continue to innovate with beautiful bottles that can be highlighted, refreshed.

You increase innovations, what are the new manufacturing processes?
The biggest innovation this year is digital printing on 100% of the printable area from your pictures and images. Moreover we have developed new opaque/matte materials (in black, silver and gold) very much appreciated by luxury codes, as well as inks and phosphorescent materials with invisible ink that reacts to UV lamps.

What's new for 2019/2020?
Thanks to the success of the first opaque/matte productions we are preparing to test new colors such as pastels for summer 2019 and warmer colors such as khaki, sienna, autumn colors for next fall.

What are the issues for 2019?
Our permanent challenge is to constantly improve our production and delivery quality and speed to better meet our customers who are increasingly demanding about delivery time. Today, the goal is to reduce production times by 50 to 70%. Also, we want to make more available the 80 models in stock in France for the European market by developing our presence on the Internet.

Interview by Charlynne Zirah

 

icebag.fr