Exhibition Hong-Kong
Vinexpo Asia-Pacific is ready to open its doors
The 7th event of Vinexpo held abroad is preparing
to open its doors from May 27th to 29th 2008
at the Convention and Exhibition Centre
in Hong Kong. ‘Sommeliers International’
will be present along with 1 300 journalists
from all over the world. With the success of events held previously, Vinexpo-Asia-Pacific, International Wine and Spirits Exhibition for the Asia-Pacific zone, is unanimously acknowledged as reference in this region of the world. The growing number of professionals from this sector who participate at this event shows Vinexpo’s extraordinary vitality abroad.
This exhibition has become a ‘must-attend’ event for professionals who are increasingly numerous and come from 18 different countries in the Asia-Pacific region. Intentionally restricted in floor area, to adapt itself to visitors’ requirements, this exhibition is primarily aimed for wine and spirits exporters worldwide, who use this event to expand their distribution on markets which are constantly developing.
An organisation solely dedicated to the wine and spirits sector
With a board of governors comprised of key figures from this profession and guided by the interest of firms which obtain direct results from it (the best “return on investment”), Vinexpo is investing to increase this efficiency (buildings, promotion, research, new lay-outs for increased comfort …), having talks with the senior managers of this sector, and in cooperation with them, is launching lobbying activities (for example: negotiating customs charges in Asia). Approximately 700 producers from 22 countries will present their products to visitors from the Asia-Pacific zone. Thanks to its “University”, Vinexpo will offer professionals the opportunity to perfect their knowledge of tasting, sales and distribution.
Vinexpo Asia-Pacific: global supply…
The lay-out of the 7 000 m² of stands at Vinexpo Asia-Pacific is being finalised. Producing-countries exhibiting this year are: France, Italy, Spain, the United States, South Africa, Germany, Chile, United Kingdom, Portugal, China, Argentina …
Amongst leading international names we can mention are Henkell & Söhnlein Sektkellereien (Germany), Dynasty Fine Wines (China), Santa Rita (Chile), Marques de Caceres (Spain), Banfi Distribuzione (Italy), Santa Margherita (Italy), Baarsma Wine Group (Netherlands), Sogrape (Portugal).
France shows a large number of representatives.
As in 2006, a ‘French Pavillion’ covering an area of 1 000 m², whose coordination has been entrusted to the SOPEXA, will welcome numerous French wine companies. As well as this French exhibition area, reputed firms have also confirmed their participation, such as Baron Philippe de Rothschild, Lanson International, Castel Frères, Maison Louis Latour, Les Grands Chais de France, Jadot, Champagne Thiénot, CVBG Dourthe Kressmann and La Martiniquaise.
A unique opportunity to establish contacts with buyers from all over this region of the world
The exhibition expects to welcome 7 500 to 8 000 professional visitors (importers, wholesalers, buyers from the hyper & supermarket and duty-free sector, retailers, food & beverage managers, sommeliers, restaurateurs …) from the Asia-Pacific zone, for whom this forthcoming show in Hong Kong is exclusively reserved.
A promotion campaign as huge as those organised previously will begin in 12 countries of the zone. It will include sending thousands of brochures, with insertion of adverts, press conferences and meetings with professionals. Travel Packages (plane + hotel) will also be organised to facilitate travel arrangements for professionals in the Asia-Pacific zone.
A “University” to perfect knowledge
The Vinexpo Asia-Pacific University, held at the same time as the exhibition, is undoubtedly a concept that appeals to those who attend this event. This forum of ideas, discussions and tasting sessions constitutes a key meeting place for those who want to discover new products and skills or simply perfect their knowledge. Exhibitors, national and regional promotion organisations will be the main coordinators. Numerous regions of the world collectively and several businesses individually have already reserved seminars or tasting sessions at the University.
Vinexpo Asia-Pacific University is establishing new features this year. As well as tastings planned by exhibitors, the exhibition has decided to organise its own events based on five main themes that correspond to the expectations of Asian markets: Knowledge of winegrowing areas worldwide/ Tastings/ Matching food and wine/ Marketing – Sales/ Spirits.
All this information can be found on: www.vinexpo.com
