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The Charlois Group : Family solidarity, passion, patience...

08/10
Stave mill - Cooperage
Stave mill - Cooperage Murlin

The Charlois Group

Family solidarity, passion, patience...

The Charlois Group now means 3 stave mills (Maison Charlois, Nièvre Merrain and Normandie Merrain), 4 cooperages (Berthomieu/Ermitage, Saury, Leroi and Erable) and 1 sawmill (Malviche) for a total 60 million euros turnover, of which 75 %
from export.

The birth of a major Cooperage group

The Charlois Group, the leading stave mill in France, and the Saury Group, one of the all-time leaders in the cooperage industry, are merging to form the very first upmarket cooperage group to integrate and control the entire supply and production chain, upstream and downstream.
An alliance that seals the complementary strategies of the two companies both dedicated to the highest quality. This alliance is not an accident but stems from the desire of two professionals to understand each other’s craft...
For six generations, the Charlois Group has been a recognized expert in selecting oak trees, splitting timber, and air-drying stave wood (the most valuable part of the oak tree). Based in the centre of France, in the middle of the Nièvre forests, the largest oak forests in France, the Group stave lot extends over 10 ha. “This forest is an inestimable asset where oaks reign supreme, a capital we strive to protect in order to secure the present and future quality of our stave wood” points out Sylvain Charlois, Chairman of the group. Aware that he controlled a source of exceptional quality oak and needing outlets for his stave wood, he bought the Berthomieu cooperage and its subsidiary, Ermitage, in 2006. The group was crafting 25,000 top quality barrels under these two brands, but was still unable to absorb the 6,700 cubic metres of stave wood produced every year, sourced exclusively from French oak forests.


Based in the Corrèze, the Saury Cooperage was also a family-run business founded in 1873. The world’s number five cooperage at the time, it extended its reach in 2006 with the successive acquisition of two Cognac cooperages: Martell & Co – now Leroi- dedicated to brandies and spirits, and then Erable, a wooden vat manufacturer. With the purchase, in 2008, of a stave mill, Normandie Merrains, the Saury Group was able to self-supply 1,100 cubic metres of stave wood, enough to make 10,000 of the 50,000 barrels they produced every year.

The complementary needs and aspirations of the two entities made them natural partners.

This new Group chaired by Sylvain Charlois, who is also the main shareholder, produces 75,000 premium quality barrels from its own supply of 7,800 cubic metres of stave-grade wood. To round out the system, the group can depend on Malviche, a large saw mill manufacturing pallets and railway sleepers, to process any wood unfit for stave making.

From a commercial standpoint, each cooperage (Ermitage, Berthomieu, Saury, and Leroi) will remain independent in terms of identity, production process and also sales.



A shared commitment to quality

The strength of this new group is based on two core factors: full control of supplies and cross-functionality. Quality is the spearhead of all players in this industry: the necessary alchemy between a good wine and an oak barrel that creates a Grand Cru. The stave producer and the cooper alike must offer wine-growers premium quality and faultless, microbiologically-safe oak. The Saury and Charlois Groups are perfectly aware of this. Each entity has made quality its main concern and have invested accordingly to develop a rigorous quality control policy.The new Group now has the benefit of transverse certification.

From oak selection…

Since 2004, all the Charlois Group’s operations have been certified PEFC*, guaranteeing Charlois’ commitment to the quality and traceability of all the oak they use. The Group has just obtained HACCP* certification from Veritas. With this international accreditation, Charlois demonstrates its capacity to identify, evaluate and also control any significant food-safety related risks: biological, chemical and physical hazards. Finally ISO 9000 and ISO 14000 certifications are underway. These two standards define the requirements for quality and environmental management systems and guarantee that the entity concerned is able to implement them.

…to barrel making,

Thanks to quality controls at all key stages by its in-house quality department and accredited independent laboratories, Saury can guarantee that all its products are of the highest possible quality: rigorous quality control inspections and analyses as well as multiplechecks for the best possible protection against all contaminants. Saury already has ISO 9001, V2000 and HACCP certifications. The quality policy of the two groups goes even further: internal quality control and traceability processes have been developed to guarantee the quality and safety of the products.

...Total traceability, from the tree to the cask

Traceability, from the raw oak to the finished barrel, is THE major added-value of the new group: the exact origin of each tree is known thanks to an individual identification process. By creating the first upmarket, self-sourced, integrated cooperage group, the Charlois Group fully controls upstream and downstream product quality. From the tree to the end product, each step is now marked, tracked and recorded, offering winegrowers the finest of receptacles for their wine.

People and craftsmanship

Besides quality and economic aspects, the two companies also share the same views on management, born from traditional values: sharing and handing down their craftsmanship, love and respect for the raw materials they use, and a focus on people and their development, forever central to the production process.
Stave milling and barrel-making involve very few automated operations; they are highly skilled crafts requiring a level of dexterity and precision that can only be achieved by a human hand.
“Cooperage is an art and, as in any art, the human hand is the key factor.” Sylvain Charlois points out. “Wood selection is vital for a cooperage. Identifying the right trees is a trade in its own right : the one of a stave miller” adds Fabrice Gautier.
A single-task craftsman plays a specific, vital role at each stage in production. The Group thus focuses on individual skills, as each person has specific skills and qualities. To perpetuate these time-honoured traditional skills, the staff is in-house trained. The most experienced craftsmen teach the young newcomers.
This people-centred approach makes it easier for the new Group to unite their respective teams internally and work together on a common objective: to become, in the short term, the recognized benchmark for the cooperage industry in France.

Dominique PEYRAL-BON

*Programme for the Endorsement of Forest Certification Schemes
*Hazard Analysis Critical Control Point



Groupe Charlois

58700 MURLIN
Tél. : +33 3 86 38 17 55

Fax : +33 3 86 38 11 46

www.groupecharlois.com