Spirit Villé
The history of the Alsatian distillery Massenez dates back 1870 when Jean-Baptiste Massenez practices, in the Valley of Villé, in Urbeis, the profession of “home distiller”.
He opens the way for his descendants who would inherit this know-how: his son Eugène will become a recognized master distiller.
Distillerie Massenez
Z.I. Dieffenbach-au-Val - 67220 Villé - France
Tel: +33 (0)3 88 85 62 86 - Fax: +33 (0)3 88 85 69 00
His encounter with Michel Dreyfus, leading importer of wine and Champagne in the USA, will allow him to export his eaux-de-vie across the Atlantic. In 1979, in order to face a strong increase, he creates a new distillery in the Valley of Villé.
In 1982, the fourth generation arrives: Manou Massenez, Gabriel’s daughter, continues her father’s work in export and develops the growth of the family brand in over 110 countries! She refines the image of the House. Her woman’s perspective and her business sense enable her to bring Massenez in many global competitions formerly reserved for Cognacs, and to present its brandies, creams and liqueurs to greatest sommeliers and barmen around the world.
Associated since 2010 with the Grandes Distilleries Peureux, the Alsatian distillery is now run by Bernard Baud together with Manou Massenez and Elodie Naslin. Concerned about the quality of their products and aware of the difficulties of the industry, this troika keeps on developing Massenez in France and abroad.
They rely in particular on a new, more feminine image of their products by taking advantage of the historical craze for the sweet raspberry and the emergence of a new profile of cocktail consumers: women.
With the House's new muse Miss Massenez, exit the exclusively masculine image of after-dinner drinks!
Miss Massenez promotes refinement, fashion, elegance, lifestyle à la française, by revisiting the cocktails round the world.
An invitation to follow her to discover the products Massenez in a different way.
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