After a year 2010 rich in news with the 160th anniversary of its founder,
Jack Daniel’s redesigns its legendary bottle Old no.7.
Jack Daniel’s is not a Bourbon but a Tennessee Whiskey, heir to a distillation technique with filtering on maple wood charcoal that gives its unique and inimitable flavour.
The changes in the bottle Old no.7 meet the objective to remain in concordance with the premium codes, core of the brand's strategy. It keeps its square shape with novelties in its design that accentuate its peculiarity: larger flutes on the neck for a more contemporary look, broader shoulders to transmit masculine values, sharper square facets, and a lighter label to reinforce the iconic character of the brand. The Whiskey in itself remains unchanged.
This new bottle also honours the house's motto: “Every day we make it, we’ll make it the best we can”.
* Chaque jour que nous le ferons, nous le ferons le mieux possible.
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